Food & Malt




The pub and restaurant concept portrays itself as a traditional, yet hip, country Colonial-style pub and restaurant. The pub section offers a small ‘English’ pub menu. The website address is confusing:

web search
Web search

Pub Menu
Website front page

Henrik Øl og Vinstove

A basic student concept pub with an atmosphere for socialising. There is no menu posted on the every basic website. The website address is confusing:

Web search
Web search


A trendy wine & dine restaurant in a Colonial-style boutique setting. A clash of rustic and modern decor, and an la a carte menu. The website is modern and easy to navigate:

Web search
Web search
Web search

Solving the Problem

Target group:

Young urban individuals between the ages of 18 and 35 who are interested in culture, food, design, trends and the night scene.

People who like craft beer and ‘dude food’. People who like to socialise in a casual setting with a combination of traditional and modern design.

Logo characteristics:

It should be simple and easily recognisable
Timeless. Try to use no more than 3 colours
The logo may contain a symbol / figure / ornament. This is optional.

Clean, minimalist with a taste of traditional that can work on all products including glass, coasters and posters.

Design Challenge:

Traditional with a modern twist.

Hipster, letterpress, quality, homemade, professional.

‘Hipster’ clashes with ‘timeless’ as it is a style movement, the same as metro-sexual. And ‘dude food’ clashed with hipster, quality and professional.

Moodle Doodle

Task: Choose a metaphor/concept/analogy that illustrates how you see Moodle with all its different elements and areas.


Moodle is a forum-based platform. It is difficult to navigate because of the design and the vocabulary. Therefore the presentation of information on the platform is ‘messy’ and the information input for the viewer is ‘messy’.

A mess – random scribbles that do not seem to function together, however, as a whole, they create an image/impression.

web search

A scribble is unordered, unkempt, confusing, or meaningless, though it has its own form – loose but present – so the mind can still make sense of it. Over time, the eyes start to see patterns and pathways to destinations – familiarity. What first may be a mess can become chaotic order.


web search

Mr Messy from the Mr Men children’s book series by Roger Hargreaves

Etch A sketch – one line draws the whole design

A Moodle noodle doodle.

web search

Assignment Schedule

MA00Work Methods13 Aug18 Aug (midnight)
MA01Design Principles19 Aug30 Aug (16.00)
MA02Logo2 Sep27 Sep (16.00)
MA03Layout14 Oct 8 Nov (16.00)
Project Project Exam 17 Oct25 Oct/6 Dec (16.00)
MA04Photography (Portfolio 1)19 Aug11 Dec (16.00)
Portfolio Portfolio 17 Oct13 Dec (16.00)
MA05??Intro Design for Screen16 Dec24 Jan (16.00)
MA06Photography 227 Jan7 Feb (16.00)
MA08Branding and Packaging9 Mar3 April (16.00)
MA07??Design for Screen10 Feb1 May (16.00)
Project Project Exam 223 Mar17 Apr/5 Jun (16.00)
Portfolio Portfolio 223 Mar12 Jun (16.00)
Create your website at
Get started