Food & Malt




The pub and restaurant concept portrays itself as a traditional, yet hip, country Colonial-style pub and restaurant. The pub section offers a small ‘English’ pub menu. The website address is confusing:

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Web search

Pub Menu
Website front page

Henrik Øl og Vinstove

A basic student concept pub with an atmosphere for socialising. There is no menu posted on the every basic website. The website address is confusing:

Web search
Web search


A trendy wine & dine restaurant in a Colonial-style boutique setting. A clash of rustic and modern decor, and an la a carte menu. The website is modern and easy to navigate:

Web search
Web search
Web search

Solving the Problem

Target group:

Young urban individuals between the ages of 18 and 35 who are interested in culture, food, design, trends and the night scene.

People who like craft beer and ‘dude food’. People who like to socialise in a casual setting with a combination of traditional and modern design.

Logo characteristics:

It should be simple and easily recognisable
Timeless. Try to use no more than 3 colours
The logo may contain a symbol / figure / ornament. This is optional.

Clean, minimalist with a taste of traditional that can work on all products including glass, coasters and posters.

Design Challenge:

Traditional with a modern twist.

Hipster, letterpress, quality, homemade, professional.

‘Hipster’ clashes with ‘timeless’ as it is a style movement, the same as metro-sexual. And ‘dude food’ clashed with hipster, quality and professional.

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