Loose Juice

You are briefed to do an illustration for fruit juice packaging (orange and banana flavour). The name of the product is: Loose Juice.

Initial sketches:

Concept development:

I decided on a modern design to market the juice as a trendy drink for adults – fresh, clean and healthy. I chose the three arc design as it has a minimalist and modern feel to it. It is essentially an impression of the first sketch drawn on the first page – an arc of the leaf, orange and banana.

Building in Illustrator from sketch:

Initial build:

Even though the arcs are impressions of a leaf, orange and banana, because of the colour selected, the images resemble falling green leaves, which reinforces health and freshness.

The ‘orange & banana’ is only one flavour, and it is presumed that a whole line of flavours will be introduced to the market, so the design accomodates for that.

Playing with spacing & sizing:

Final draft:

Because the design is simple it can work for all sizes; also as a stencil, outline or in negative.

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