Golden Arches Logo

Original Design concept:
In 1952, real golden arches were part of the restaurant design.

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In 1962, the golden arches were incorporated into the logo design. A V was suggested to represent the arches. It was turned into an M to represent the arches viewed from a certain angle. The current Golden Arches logo, introduced 1968, resembles an “M” for McDonald’s.

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McDonald’s Logo vs SCAMPER

1. V to M – restaurant design

2. In Canada, all McDonald’s stores and commercials have a maple leaf in the middle of the Golden Arches.

3. In Sedona, Arizona, the arches were made turquoise to avoid contrasting with the State’s red rock.

4. Two McDonald’s restaurants, one in California and the other in Arizona, have black arches.

4. Two restaurants, one in Paris and the other in Bruges, have neon white arches.

5. Some McDonald’s signs only have one arch or part thereof.

6. In 2018 and 2019, the arch was turned upside down to represent a “W” for International Women’s Day.

  • Adapt
  • Combine
  • Adapt
  • Substitute
  • Substitute
  • Put to other uses
  • Put to other uses
  • Reverse Rearrange
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Sources

Wikipedia 2019, Golden Arches, accessed 24 August 2019,
<https://en.wikipedia.org/wiki/Golden_Arches#cite_note-6&gt;

Inkbot Design 2018, History of the McDonald’s Design Logo, accessed 24 August 2019, <https://inkbotdesign.com/history-mcdonalds-logo/&gt;

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